KLAX IS A CULTURAL NARRATIVE THAT IS TOLD THROUGH THE LENS OF CREATIVE DIRECTOR MATT CARVALHO. THE IDEA OF KLAX IS FOR MEN TO EXPERIENCE A TASTE OF LIFE THAT IS JUST OUT OF REACH OF COMMON MEN. IT IS IMPORTANT TO UNDERSTAND THAT ONCE SOMETHING BECOMES ACCEPTED AS COMMON, IT IS NO LONGER UNIQUE.
WELCOME TO THE GENTLEMAN’S SOCIETY SIMPLY KNOWN AS KLAX.